The hook, not the book” – harnessing interest pathways to engage new readers.
The reading for pleasure crisis among children and adults in England and the UK is well-documented. Just 1 in 2 adults regularly read for pleasure and only 29% of 10-year-olds in England report that they like… read more
As we gear up for the upcoming Book Club Day UK, we wanted to share data collected by The Reading Agency across its programmes and through its flagship nationally representative adult reading research reveals that there are numerous benefits to being part of a book club.
This supports and… read more
New research from the Reading Agency shows that enjoyment of reading in childhood is linked to the
likelihood of being a reader in adulthood, as well as several wellbeing measures, including happiness
and ability to relax easily.
Aspects included in the summary:
- The importance of… read more
Exclusive preview of findings from The Reading Agency’s nationally representative research on adult reading habits (full report expected September 2025) show the lasting importance of family reading, including impact on happiness and ability to relax in adult life.
Aspects included in the… read more
New data from The Reading Agency’s upcoming "State of the Nation":https://readingagency.org.uk/adult-reading-research-report-2024/ survey finds that only 1 in 2 adults in the UK report easily finding representative books and characters. This exclusive first glimpse looks at perceptions of… read more
Since our ground-breaking "State of the Nation’s Adult Reading":https://readingagency.org.uk/adult-reading-research-report-2024 attitudes series of reports last year, there has been a renewed interest in better understanding adult reading habits in the UK.
A recent YouGov poll has revealed 40%… read more
The Reading Agency are offering members of The Reading Agency Connects a free consumer insights report to support publishers with the development and commissioning of health and wellbeing books.
Find out more about "Reading Well – The Reading… read more
Impact overview from 2023-24 showing how Reading Friends continues to make a difference to people's lives. read more
As part of our Additional Insights: Projects and Programmes for our publisher partners, this headline report demonstrates participants in the Summer Reading Challenge 2023 engagement with reading as a result of taking part in the programme. read more
As part of our Additional Insights: Projects and Programmes for our publisher partners, this headline report on the Summer Reading Challenge shows the reach and engagement of the Challenge in 2023. read more
As part of our Additional Insights (Children and Young People) for our publisher partners, this research (from January 2024) focuses on the Office for National Statistics dataset on children's wellbeing measures. read more
As part of our Additional Insights (Children and Young People) for our publisher partners, this research (from January 2024) focuses on published findings from two large-scale international studies: The Programme for International Student Assessment (PISA} and the Progress in International… read more